meat sticks vs. maturity

NEWS FLASH: If you remember Randy “Macho Man” Savage’s raspy voice yelling “Snap into a Slim Jim” you’re old.

From strategy’s perspective, our target market was too “mature” and “professional” to be snapping into greasy meat sticks. We called B.S. and doubled down on immaturity instead. We made Slim Jims the perfect excuse to loosen up at your day job — even if you’re some hot shot astronaut.