meat sticks vs. maturity

All of the 90s kids (myself included) that grew up snapping into Slim Jims with Randy “Macho Man” Savage have grown up. Strategically speaking, they were too “mature” to be eating meat sticks. But were they really? No chance. We figured men just needed an excuse to act like their teenage selves again. So we reframed Slim Jims as a sort of permission slip to act immature in their grown up, big boy lives. We even brought back the original tagline for an extra dose of nostalgia.