+550% increase in attendance

SF Village helps elderly folks get out and stay active as they age. To promote a series of informational meetings for the Village, we went "old school." Nothing fancy. Just straight-talking direct mail pieces and local newspaper ads.  

The best part is — it worked. Attendance at the community meetings went from an average of 12 to 75 attendees. Percentage-wise, it was probably my most effective campaign to date.

Body Copy:

San Francisco Village is a membership organization dedicated to empowering older adults to continue to live active and full lives in their own homes and neighborhoods. Village members have access to expert guidance and support so that they remain independent and connected as they age.

   AD: Andre Cabral   |   CW: Andy Whalen