BIG WAVE GOES BIG TIME

The Kona brothers’ sage island wisdom had been resonating with stressed out Mainlanders everywhere. Sales of Hawaii’s favorite craft beer took off and eventually caught the attention of the macro beer lords at Anheuser-Busch. Under their guidance, we broadened Kona’s appeal to target NFL and MLB fans. Heck, we even added a smaller, balder brother to the family — Kelly Slater. And when fans still couldn’t get enough, we took their warm personalities to Instagram and gave them the friendly, island content they craved.