Brave beginnings

Young Lions Competition — Print Category EntrY

CONCEPT TO CREATION in 12 Hours

While working late one night, my partner and I realized it was our last year of eligibility for Young Lions. We thrust our client deadlines aside and carved out a few hours to concept. Turns out, the client was an incredible organization called Brave Beginnings. They work to ensure ventilators and essential neonatal equipment are available to preemies in critical need.

Brief:
1. Grow the brand and create awareness of the organization to women ages 25-44.
2. Convert awareness into donations. 

Category: Print

AD: ANGIE MCDONALD