Babyganics
eMAIL + SOCIAL CAMPAIGN
a BRANDED journey FOR NEW PARENTS
Babyganics wanted to be there for new parents from the jump. Or better yet, “the bump.” I used their existing brand icons and characters to create a series of emails spanning a critical time period from pregnancy to toddlerhood. The entire campaign included social, experiential, digital, in-store, and OOH. We won the pitch before the final round was even announced.
