LIQUID PLUMR
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BEHIND THE BRIEF
The “sexy plumber” TV campaign brought sexy back to plumbing. The Liquid Plumr hunks were making people hot and bothered, but there was still major concern that it wouldn’t translate outside of broadcast.
Well, we put that worry to bed with some steamy headlines over some steamy…you get the point.
CD: Jim Bosiljevac
AD: Andre Cabral
CW: Andy Whalen